Social Media making sense of jibber-jabber by brands
When it comes to the internet, a social media consumer is the best type of consumer. There is ample evidence to effectively argue that social media users are far more active and influential than the average internet user. But are brands conversing the right way with consumers on social or is all the jibber jabber all hype? Find out from Experts on this Social Media Panel.
Digital Media – can it build a Brand on its own?
The digital media has evolved in markets around the world at an accelerated pace over the last 18 months, both in terms of volume of digital ad spend, as well as complexity. The growth is fuelled by both, the growth in traditional broadcast medium in some markets and by the advent of newer mediums of distribution in other markets i.e. broadband, mobile phones, Ipod, Ipad, X-Box, play-stations, etc. But can this growth be enough to build a brand solely via digital or is it still a “add on” medium? We find out in this panel with Digital Agencies and Brands.
Ecommerce Market – build brand v/s build business
E-commerce is one of the biggest things that have taken the Indian business by storm. It is creating an entire new economy, which has a huge potential and is fundamentally changing the way businesses are done. It has placed both, the buyer and the seller in a win-win position by way of numerous advantages. But what approach has worked best while growing one’s ecommerce business has it been focus on brand recall or focus on sales? We find out in this Panel of ecommerce players.
Mobile Marketing – Promises of reach V/S Actual Impact
India houses more than 811.6 million mobile subscribers. In a Country where mobile penetration is higher than PC penetration, can mobile as a digital media be most promising for marketing and promotion? It provides the reach but does it provide the desired impact? Can it bring the desired result. Know from those who have been there and done that in the mobile space in this panel.
Startup Marketing – Breaking the clutter and creating a brand
Starting a business is exhilarating, but a unique challenge often times because of the limited resources, whether it’s time, money or talent. Considering the span of the industry and cut-throat competition, what are the possible do’s and don’ts one should understand? How should one go about branding and marketing one’s startup against really large competitors? Trying to figure this one? Watch out for this final panel at WATSummit.